Eco-Curated-Greenwashing-Gaslighting

Greenwashing & Gaslighting

Environmental claims, climate promises, and ‘greenwashing’ by meat and dairy companies

Animal agriculture has disproportionate environmental impacts relative to other forms of food production and accounts for at least 16.5% of all global greenhouse gas (GHG) emissions. Many of the largest meat and dairy companies have responded by making explicit environmental statements and commitments. In this study, we isolated the environmental claims made in the most recent sustainability reports and websites. Like the fossil fuel industry, the meat and dairy industry may be misleading consumers and investors regarding whether and to what extent they are addressing environmental impacts, including climate change.

How to Recognize Project Greenwashing: A Case Study

Greenwashing involves making false or misleading environmental claims to create the illusion of sustainability. This can range from exaggerated marketing language to selective reporting, or even outright lies. A case study from Selangor, Malaysia, is provided as an illustration of how greenwashing works.  A short video of Dr. Carboni is also included.

YouTube video: Tracking Devices Reveal Where Recycling Really Goes

Bloomberg placed trackers in three plastic bags and dropped them in Tesco supermarket recycling bins around London. Their journey revealed a netherworld of contractors, brokers and exporters that looks less like the circular economy and more like a game of pass-the-buck.

YouTube video:  The Truth About Plastic Recycling ... It’s Complicated

The 3R’s: reduce, reuse, recycle has been drilled into our heads as the way forward towards a sustainable future. Most of the plastic we’ve produced so far has ended up in landfills, or worse, in the food we eat every day. This video presents interesting innovations that may help solve some of the problem.